In 1943 Tuborg asked several illustrators to illustrate when a Tuborg tastes the best. This is the painter, actress and inventor Robert Storm Petersen's contribution. The text reads: "When does a Tuborg taste the best?" and the answer is "Every time". Colour was added to the illustration in 1950 and it was then printed as a poster, which became very popular. 50 x 70 cm.